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Matt gidaszewski

Based in London

12:20:05 PM

Friday, August 7, 2026

Based in London

12:20:05 PM

Friday, August 7, 2026

12:20:05 PM

Friday, August 7, 2026

© All Rights Reserved Portfolio MG 2026

© All Rights Reserved Portfolio MG 2026

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Nucleus

Nucleus

Nucleus

A credible, accessible identity for a national platform helping healthcare professionals learn, collaborate and engage with genomic medicine.

A credible, accessible identity for a national platform helping healthcare professionals learn, collaborate and engage with genomic medicine.

A credible, accessible identity for a national platform helping healthcare professionals learn, collaborate and engage with genomic medicine.

CLIENT

Medics.Academy × GSTT

SECTOR

Genomics education

ROLE

Lead Designer & Art Director

YEAR

2019

01 / OVERVIEW

A shared place for healthcare professionals to understand genomics.

A shared place for healthcare professionals to understand genomics.

Nucleus is an online educational and knowledge-sharing platform developed through a collaboration between Medics.Academy and Guy’s and St Thomas’ NHS Foundation Trust. Created to support the growing adoption of genomic medicine, the platform brings together healthcare professionals to learn, collaborate and engage with experts through accessible educational content and community features.

Nucleus is an online educational and knowledge-sharing platform developed through a collaboration between Medics.Academy and Guy’s and St Thomas’ NHS Foundation Trust. Created to support the growing adoption of genomic medicine, the platform brings together healthcare professionals to learn, collaborate and engage with experts through accessible educational content and community features.

02 / THE CHALLENGE

Make a rapidly evolving science feel credible—and approachable.

Make a rapidly evolving science feel credible—and approachable.

Genomics is transforming every area of healthcare, yet educational resources often struggle to keep pace with the rapid evolution of the field. The objective was to create a credible, modern identity that could make a highly technical subject approachable while establishing a recognisable brand for a national educational platform.

Genomics is transforming every area of healthcare, yet educational resources often struggle to keep pace with the rapid evolution of the field. The objective was to create a credible, modern identity that could make a highly technical subject approachable while establishing a recognisable brand for a national educational platform.

03 / MY ROLE

Lead Designer & Art Director

Lead Designer & Art Director

01

Led the visual identity and creative direction.

02

Designed the brand identity, logo, colour palette and visual language.

03

Defined the art direction across digital products and marketing materials.

04

Collaborated with clinical stakeholders, project management and illustrators throughout the design process.

04 / SOLUTION

A modular identity built from genetics, connection and exchange.

A modular identity built from genetics, connection and exchange.

The identity was inspired by the concepts of genetics, connection and knowledge exchange. A modular visual system built around abstract DNA-inspired forms created a distinctive brand that balanced scientific credibility with accessibility. The design system was applied consistently across the platform, providing a cohesive experience for educational content, discussions and community engagement.

The identity was inspired by the concepts of genetics, connection and knowledge exchange. A modular visual system built around abstract DNA-inspired forms created a distinctive brand that balanced scientific credibility with accessibility. The design system was applied consistently across the platform, providing a cohesive experience for educational content, discussions and community engagement.

05 / OUTCOME

A coherent identity designed to scale with the platform.

A coherent identity designed to scale with the platform.

01

Delivered the complete visual identity for the Nucleus platform.

02

Established a scalable brand system for digital products and educational content.

03

Supported the launch of an online genomics education hub serving healthcare professionals across the UK.

06 / IMPACT

Recognised at a national level.

Recognised at a national level.

Nucleus was included in the UK Government’s Genome UK: Implementation Plan.

Nucleus was included in the UK Government’s Genome UK: Implementation Plan.

Referenced as part of the UK’s strategy for strengthening genomics education and workforce development, the recognition positioned the platform as a notable contribution to the adoption of genomic medicine within the NHS.

Referenced as part of the UK’s strategy for strengthening genomics education and workforce development, the recognition positioned the platform as a notable contribution to the adoption of genomic medicine within the NHS.

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