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Matt gidaszewski

Based in London

3:05:18 PM

Saturday, July 18, 2026

Based in London

3:05:18 PM

Saturday, July 18, 2026

3:05:18 PM

Saturday, July 18, 2026

© All Rights Reserved Mateusz Gidaszewski 2026

© All Rights Reserved Mateusz Gidaszewski 2026

CASE STUDY / PRODUCT DESIGN

CASE STUDY / PRODUCT DESIGN

2026

2026

Community Platform Improvements

Community Platform Improvements

Community Platform Improvements

A continuous product improvement programme for a private medical community—making official communication clearer, workspace navigation faster, and everyday collaboration more intuitive.

A continuous product improvement programme for a private medical community—making official communication clearer, workspace navigation faster, and everyday collaboration more intuitive.

A continuous product improvement programme for a private medical community—making official communication clearer, workspace navigation faster, and everyday collaboration more intuitive.

ROLE

Product Designer

SCOPE

UX, UI, Prototyping

PLATFORM

Private medical community

00 / OVERVIEW

Improving the platform people already relied on

Improving the platform people already relied on

Improving the platform people already relied on

The platform brings together doctors, consultants, junior doctors, and healthcare professionals through discussions, direct messaging, events, announcements, and dedicated programme workspaces.

The platform brings together doctors, consultants, junior doctors, and healthcare professionals through discussions, direct messaging, events, announcements, and dedicated programme workspaces.

This was an iterative improvement project driven directly by user feedback. The focus was not a new product, but targeted interventions that made familiar workflows faster, clearer, and easier to trust.

This was an iterative improvement project driven directly by user feedback. The focus was not a new product, but targeted interventions that made familiar workflows faster, clearer, and easier to trust.

01 / THE CHALLENGE

Growth exposed friction in trust, context, and navigation

Growth exposed friction in trust, context, and navigation

Growth exposed friction in trust, context, and navigation

01

Official messages lacked a distinct identity

Members needed to recognise trusted organisational communication at a glance.

02

Switching between cohorts took too much effort

Users managing several communities could lose track of their current workspace.

03

Administrators needed flexibility without inconsistency

Communication tools had to scale while keeping the experience coherent and familiar.

02 / KEY FEATURES

Small, targeted changes with system-wide impact

Small, targeted changes with system-wide impact

Small, targeted changes with system-wide impact

01 / SEND AS

Let administrators speak through trusted organisational identities

Let administrators speak through trusted organisational identities

Announcements can be sent as Community Updates, Admin Team, Events Team, Programme Team, or another predefined persona—creating an immediate distinction between official communication and personal conversation.

ADMIN TEAM

EVENTS TEAM

02 / WORKSPACES

Make the user’s current community obvious—and switching effortless

Make the user’s current community obvious—and switching effortless

The workspace selector was redesigned to reduce interactions, improve discoverability, and keep the user’s current context visible. The result lowers cognitive load for members moving between programmes and cohorts.

03 / CONTINUOUS IMPROVEMENT

Polish the workflows people use every day without disrupting their habits

Polish the workflows people use every day without disrupting their habits

Smaller navigation, interaction, and workflow refinements were shipped alongside the larger features. Together, they improved the experience while preserving the platform’s familiar mental model.

03 / DESIGN APPROACH

Feedback in. Prototype out. Learn quickly.

Feedback in. Prototype out. Learn quickly.

Feedback in. Prototype out. Learn quickly.

Because the application serves a focused private community, ideas could be validated quickly with real users. Each iteration responded to observed friction instead of assumptions.

Because the application serves a focused private community, ideas could be validated quickly with real users. Each iteration responded to observed friction instead of assumptions.

The design principle was simple: solve practical problems with scalable changes that feel native to existing workflows.

The design principle was simple: solve practical problems with scalable changes that feel native to existing workflows.

04 / INTERACTIVE PROTOTYPE

Try the community chat experience

Try the community chat experience

Try the community chat experience

The prototype demonstrates the messaging flow and the context around the Send As experience. Best explored on desktop.

The prototype demonstrates the messaging flow and the context around the Send As experience. Best explored on desktop.

MY ROLE

Product Design / UX Research / User Flow Design / UI Design / Prototyping / Stakeholder Collaboration / Usability Testing

Product Design / UX Research / User Flow Design / UI Design / Prototyping / Stakeholder Collaboration / Usability Testing

TOOLS

Figma / Miro / ProtoPie / Google Docs / Jira

Figma / Miro / ProtoPie / Google Docs / Jira

COMMUNITY PLATFORM IMPROVEMENTS

Clearer communication. Faster navigation. A more trusted community.

Clearer communication. Faster navigation. A more trusted community.

Clearer communication. Faster navigation. A more trusted community.