Mateusz Gidaszewski
Lead Product Designer
Professional Summary
Lead Product Designer with 15+ years of experience delivering digital products in MedEdTech and FinTech. Specialising in AI-powered product development, design systems, design thinking and end-to-end UX/UI.
Professional Experience
Independent Design Consultant
Jan 2017 - Present | Freelance / Contract
Consulted for multiple clients including Tangramo, Blue Marble Structures, and Savage Skill. Designed and facilitated Design Thinking workshops leading to the creation of Tangramo, a modern accounting platform. Led the production of a pitch for NASA’s Habitation Systems Development Office for Blue Marble Structures, creating 3D animations and presentations. Delivered AI workshops for senior lecturers at the University of Westminster for Savage Skill.
Head of Design
Dec 2020 - Jun 2024 | Medics.Academy (Vopulus Ltd)
Progressed through four successive roles over nine years. Led the multidisciplinary Art & Design department of 6, overseeing Product Design and Educational Content Production. Designed multiple complex NHS-facing dashboards and led the design of the secure messaging application. Established department-wide OKRs and Agile delivery frameworks. Advised the Ministry of Health Malaysia on Design Thinking methodologies.
Lead Designer
Jan 2019 - Dec 2020 | Medics.Academy (Vopulus Ltd)
Led product design across the expanding platform while managing and mentoring the growing design function. Designed and implemented the organisation’s first scalable design system, improving consistency across products and marketing. Defined design tooling, workflows and software standards adopted across the company.
UI/UX Designer
Nov 2017 - Dec 2018 | Medics.Academy (Vopulus Ltd)
Designed the first versions of the Medics.Academy platform and established the visual foundations of the product. Produced investor presentations, product storytelling and visual communication materials that supported startup fundraising and strategic partnerships. Developed branding guidelines and reusable presentation systems.
Design Lecturer & Academic Tutor
Sep 2018 - Dec 2022 | Central Saint Martins (UAL) & Univ. of Westminster
Lectured across BA Graphic Design, Visual Communication, Animation, and Illustration courses. Guided students through active prototyping and bridged traditional design theory with contemporary digital practice. Mentored students on academic live briefs with Volkswagen (future mobility concepts), LVMH/Bvlgari (immersive luxury retail experiences), and ARUP Group (future of NHS healthcare).
Technical Skills
AI & Rapid Prototyping: AI-assisted development, AI generation tools, Lovable, Cursor, Replit, Codex, Claude, ChatGPT, Midjourney.
UI/UX & Product Design: Figma, Protopie, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Framer, Canva.
3D, Motion & Emerging Tech: Cinema 4D, Blender, Unreal Engine, Premiere Pro, After Effects, AR/VR, Web 3.0, WebGL, Spline.
Design Systems & Collaboration: Design systems (building & maintaining), Miro, Jira, Agile, OKR frameworks, sprint planning.
Core Competencies: UI/UX Design, Experiential & Immersive Design, Visual Identity & Branding, Design Engineering, Human-Centred Design, Design Thinking, Data-Driven Design, End-to-End Product Lifecycle Management.
Education
MA Narrative Environments (Spatial & Interaction Design) — Central Saint Martins, London | 2016
BA Visual Communication (First Class Honours) — University of Westminster, London | 2013
Visual Advertising — Art College Piotr Potworowski
Languages
English (Fluent) | Portuguese / Brazilian Portuguese (Fluent) | Polish (Native)
References available upon request.
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